The IPTV segment has shown the strongest upward trajectory. In 2016, its value stood at around $893.5 million, and by 2023 it had grown to approximately $1,695.2 million. This represents a compound annual growth rate that is significantly higher than most other categories. The rapid rise of IPTV reflects consumers’ increasing preference for internet-based television delivery. As broadband infrastructure improved and streaming services proliferated, IPTV has become a very attractive option.
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